After her recent run of fiery badass rap singles, it was a bit sad to hear Nicki Minaj go for soft chiffon pop-R&B on “Pills N Potions,” the first official single from her new album The Pink Print.
But if we were worried that Nicki would turn normal, it’s time to put
those fears to bed. Nicki’s new “Pills N Potions” video, directed by Diane Martel,
has plenty of the hallmarks of pop and R&B videos: Nicki in
revealing outfits, Nicki cuddled up to rapper the Game (who will now rap
about this video in every song forever), extremely bright colors. But
it also has some delirious weirdness: Floods of CGI tears, melted
cotton-candy landscapes, a crudely animated dancing rabbit. In fact, the
only really normal thing about this video is the egregious Beats Pill product placement.
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