11/13/2013

Phoenix - “Chloroform” Video (Dir. Sofia Coppola)



The filmmaker Sofia Coppola is married to Phoenix frontman Thomas Mars, and she’s directed a video for “Chloroform,” one of the songs from Phoenix’s recent Bankrupt! album. It’s a slow-moving black-and-white clip that shows the band performing in a small room. Most of the video, though, is devoted to the reactions of the audience — specifically, to the reactions from the teary-eyed young women who watch Mars adoringly. As with many of the things Coppola directs, the video leaves itself open to many interpretations, and not all of them are flattering. For instance: Coppola is gloating that everyone wants her man, and it’s an egotistical video! Or: Coppola is stressing that everyone wants her man, and it’s an insecure video! But whatever the case, the video is also a gorgeously shot and put-together piece of work, and that’s another thing that you can say about just about all of Coppola’s work. 

Watch it at PopRally (via Pitchfork).

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