Arcade Fire - "Afterlife" (Official Video)

 

The members of Arcade Fire don’t appear in their brand-new video for the powerful Reflektor track “Afterlife,” and nobody in the clip adheres to the band’s live-show dress code. Instead, the great music-video director Emily Kai Bock starts things off with a tense Spanish dinner-table conversation, then goes deep into the dreams and longings of all the people involved. Produced by the Creators Project, it’s an empathetic and visually ravishing piece of work — to my mind, a vast improvement over the band’s “Reflektor” video, if not the version of “Afterlife” that Spike Jonze staged at the YouTube Music Awards.