Rainbow rave explosions with glow-in-the-dark Matangi goddess Maya.
Let's dance unto infinity with Y.A.L.A... You Always Live Again!
M.I.A. is on her Enter The Void shit. The video for “Y.A.L.A.” — the contra-Drake rave assault from her new album Matangi
— comes with an epilepsy warning, and holy shit does it ever earn it.
The clip uses flashing lights and negative color-schemes to turn
M.I.A.’s already-severe on-camera presence into some sort of
gargoyle-queen visage, making ample use of the best pop sneer since
Billy Idol. It’s all sensation, and it’s pretty great. M.I.A. made the
video in collaboration with the British fashion-and-stuff magazine i-D and with the fashion house Kenzo, and Daniel Sannwald directed.
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