Earlier this year, Sony used a new remix of David Bowie’s “Sound And Vision,” from his 1977 undisputed-classic album Low,
in an ad for their new Xperia Z smartphone. Remixer Sonjay Prabhakar
reworked the song from its original tapes, stripping it down to nothing
more than voice and piano. And enough people liked the ad that an
extended (though still less than two-minute) version of the remix is out
on the internet now. It’s weird hearing Berlin-era Bowie get the
unplugged treatment, since the prophetic use of studio-sound was a huge
part of what made those records important. But “Sound And Vision” is a
song with a certain uncanny power, and it loses none of it in this
context. Listen to the extended remix and watch the ad below.
Xperia™ Z TV Ad - Sound, vision, colour, detail from Sony. Featuring music from David Bowie
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