Given the way people actually watch music videos these days, or even
the way they straight-up listen to music, a YouTube Music Awards show
makes way more sense than, say, the continued existence of the MTV Video
Music Awards. And this fall, the website will kick off its first-ever
annual awards show. As Billboard reports,
the people at YouTube have tapped Spike Jonze, arguably the greatest
music-video director ever, to be the show’s creative director, which
strikes me as a very smart decision. Actor and former Phantom Planet
drummer Jason Schwartzman will host the show, and the list of performers
will include Arcade Fire, Lady Gaga, and Eminem.
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