Future - “Kno The Meaning” (Official Video)

Future’s monumental new album Dirty Sprite 2 debuted at #1 on the Billboard chart this week, marking his first-ever #1 album. Accolades or not, the Atlanta rapper continues to drop new videos at the same blistering pace. Still, this video is a far cry from some of the starker mixtape clips he dropped in the interim, cutting back and forth between Future filling a priest’s confession booth with blunt smoke and rapping in front of a swimming pool surrounded by babes in skimpy swimsuits. That contrast sums up the tone of “Kno The Meaning” — and DS2 itself — equal parts mournful and hedonistic. “The best thing I ever did was fall out of love,” Future raps in the Vincent Lou-directed video. But his eyes tell a different story.