A Pregnant Light - “No Longer N 2 U” (Official Video)

The cheeky title sounds like something better fit for Tumblr (or a Prince record) than a metal album. But check out APL’s NSFW website (it’s a Tumblr) and Master’s always entertaining and often insightful selfie- and emoji-filled Twitter, and you’ll see it’s the self-aware vernacular he’s paired with dark, sexualized imagery and his evolving concept of “purple metal,” a genre tag he coined for APL. The black-and-white Americana-filled video for “No Longer N 2 U,” directed by Steven Paseshnik and Master, feels like an extension of that online APL vibe, spelled out in more than 140 characters for those who haven’t picked up on what Master’s been laying down. Watch.