Le1f - “Boom” (Official Video)

As long as we’ve been doing Album Of The Week, we’ve only granted the prize to two EPs, and one of those was Le1f’s fantastic Hey, which took it last week. Now, director Sam B. Jones has made a video for “Boom,” the club-rap anthem that served as the EP’s first single. Le1f only ever makes great, theatrical videos, and this is one of them. It’s got Le1f and friends working in a particularly freaky fast-food restaurant, and it does awesome things with neon lights and window reflections.