Conspiracy theorists have long speculated that dead celebrities like
Elvis Presley and Tupac Shakur are actually alive and well — living in
luxury on a secluded desert isle, perhaps? And while such ideas might
play as harmless whimsical fantasy in a vacuum, recreating them in
service of selling beer seems more than a little crass — particularly
when some of the celebs were so actively trying not to sell out, and
especially if the execution is less than stellar. Alas, Bavaria Radler
learned nothing from the great Doc Martens debacle of ’07.
The Dutch beer company’s new spot depicts Elvis, Tupac, Marilyn Monroe,
Bruce Lee, John Lennon, and Kurt Cobain alive, well, and enjoying many
delicious swigs of Bavaria together on a deserted island somewhere.
Marilyn rubs suntan lotion on Pac’s stomach. Lee uses martial arts to
knock down a tree and shield himself from a passing ship. Lennon — who
barely even looks like Lennon, let’s be honest — greets the bartender as
Jude, as if he would ever pay tribute to one of Paul’s sentimental
anthems with a straight face. Altogether it’s a mess that does dishonor
to all involved, so hatewatch it below and save your heartiest ridicule
for the comments section.
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