The Pains Of Being Pure At Heart - “Simple And Sure” (Official Video)

Kip Berman’s Brooklyn indie-pop group the Pains Of Being Pure At Heart have been away for a while, but they’re back this spring with their new album Days Of Abandon, and first single “Simple And Sure” is an absolute ray of sunshine. The song’s new BANGS-directed video is built on the idea of live-action animated gifs, with the guests at a fancy banquet acting out various domestic dramas by keeping their bodies on real-time loops. Things take a few unexpected turns toward the end.