7/25/2013

The Child Of Lov – “Fly”


R&B iconoclast the Child Of Lov made his name in part on eye-catching videos for tracks like “Heal” and “Give Me.” He doesn’t appear in either of those, and he also never shows his face in the new PENSACOLA-directed clip for “Fly.” Instead, the video follows a few pretty young people as they skateboard, shoplift, hitchhike, do donuts, and engage in all sorts of other activities that your parents told you not to do. There’s also a sex scene in there that edges into NSFW territory. But the videos greatest strength is in its pervading sense that something terrible is going to happen to all these kids.

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