Born Gold – “Hunger” (Official Video)

Born Gold is the songwriting moniker of Cecil Frena, a resident of Montreal and staple within the city’s vibrant community of pop experimenters. Born Gold’s next record, I Am An Exit, is out October 8 via three different labels – Art Control, Hovercraft, and Chill Mega Chill. (Frena will support the record with a house-show only tour of North America this fall.) Here’s one super-hooky first cut from the record, “Hunger,” a song that is simultaneously more straightforward and more out-there than his previous releases. Check a wacky video for it, which I think is pretty crucial to understanding the stunning oddities of this sort of warped pop music.