Last night, I was doing Google News searches for “windows” — as in,
“Should I put big Xs on my windows with duct tape, so I’m not killed in
my sleep when this hurricane makes landfall and decimates New York City
with 500-mph, glass-shattering, gale-force winds?” However, my search
was thwarted with news of last Friday’s launch of Microsoft’s Windows 8,
which was slightly less urgent, for my purposes. Nonetheless, the
Windows promotional campaign rolls on, and it includes a clip featuring
Best Coast (thus leading astray my hurricane-related searches including
the terms “windows” and “coast”). The commercial is set to the band’s
“The Only Place,” and intercuts Best Coast video with Windows 8
features, ostensibly leading one to imagine the ways in which Bethany
and Bobb might engage with the user interface.
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