Lana Del Rey – “Ride”

Last month, we heard “Ride,” the new Rick Rubin-produced ballad that serves as the single from the forthcoming Paradise Edition of Lana Del Rey’s Born To Die. And now, the song has a 10-minute mini-epic of a new video. If this even means anything, LDR herself wrote the video, and Anthony Mandler directed it. It’s a dreamlike, narratively fractured thing where LDR plays some sort of singer/biker chick/hooker character who gets involved with a succession of sketchy older dudes and who may or may not commit murder at some point in the video. Even at its extreme length, it’s a pretty enrapturing thing. Say what you will about Lana Del Rey, but she excels at this part of the game.