Madonna’s new album
Rebel Heart was something of a mixed bag,
but there was one straight-up radio banger: “Bitch I’m Madonna.” This
is one of those choruses that you can’t help but repeat back to
yourself. The song features Nicki Minaj, so for the video Madonna
capitalized on the A-list pop star roster video trend (note
this “Bad Blood”-reminiscent promo poster)
and enlisted Minaj, Kanye West, Beyoncé, Katy Perry, Rita Ora, and
Miley Cyrus. They all appear briefly mouthing the song’s signature
phrase: “Bitch I’m Madonna.” Interestingly, Minaj only appears via
screen which suggests she shot her part separately. The concept for the
video is pretty similar to the
live performance Madonna did on
Jimmy Fallon,
but cameos from Chris Rock and nearly every huge name in music are much
more entertaining than Diplo’s DJ face (though he’s in there too). Does
anyone else find Madonna’s grill more distracting than anything else?
The video was directed by Jonas Åkerlund.
Tidal subscribers can watch the whole thing
here.
For the rest of us, they’ve uploaded a behind-the-scenes/teaser that
should tide us over until the video inevitably leaks.
UPDATE: Here’s the inevitable leak of the full video,
watch below:
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