Kendrick Lamar - "i" (Official Video)

Kendrick Lamar has shared the video for his recent single "i", off his next record, the as-yet-untitled follow-up to good kid, m.A.A.d city. Directed by Alexandre Moors & the Little Homies, it moves from a dark club scene to a celebration on a rooftop, with Kendrick dancing the whole time. "i" samples the Isley Brothers' "That Lady", and Ron Isley makes an appearance.