London Grammar’s “Sights” has already been a very popular song, and now it’s gotten a music-video
treatment by director Giorgio Testi. Shot mostly in one elegantly
sweeping take, it begins intimately, with the band performing in a
stylishly lit space (plenty of lens flare here), before pulling out to
the audience. It ends with a little camera trick of faux-seamlessness
that’s seen used everywhere from Pharrell’s 24-hour video for “Happy” to Hitchcock’s “one-take” movie Rope.
It’s a cool effect, and one that sneaks up on you due to the way London
Grammar’s performance (and “Sights” in general) lulls you into such a
comforting place.
4/22/2014
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