Last year, Danny Brown released the tortured, introspective, adventurous rap opus Old,
one of the year’s best albums. One of the risky choices he made on the
LP was to bring Purity Ring in to produce “25 Bucks,” a song about
remembering his mother pulling his family through hard-times
single-handedly by braiding neighbors’ hair on their porch. Brown and
Purity Ring’s Megan James performed the song on Kimmel earlier this year, and now they appear together in the song’s new video. In director NORTON’s
video, Brown and James travel through time, wandering through a series
of frozen scenes from Brown’s childhood. It’s a powerful illustration of
the already-powerful things Brown is talking about in the song, and it
brings the track home that much harder.
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