“Too True To Be Good” is an effects-pedal-happy dream-pop stunner from the very good new Dum Dum Girls album Too True, and now it follows “Lost Boys And Girls Club”
as the album’s second video. The new clip goes heavy on film-school
effects — hazy filters, double-exposures, dissolving film, stock footage
of flowers — but the attention is firmly on lead Dum Dum Dee Dee, who
continues to hold the camera with glamorous grace. (She gets
safe-for-work topless in the video, and you probably already know if
this information is relevant to your interests.) Nathaniel Brown
directed the video, but he had help; V Magazine produced it, and Tamaryn, Dee Dee’s bandmate in the side project Les Demoniaques, served as creative director.
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