The Joy Formidable - “The Last Thing On My Mind” Video (NSFW)

Welsh alt-rock power trio the Joy Formidable are returning in March with Hitch, their third album and their first since 2013’s Wolf’s Law. Today, they’ve shared the NSFW video for lead single “The Last Thing On My Mind,” which features a whole lot of footage of a whole lot of dudes in various states of undress. “It’s a song about freedom, about feeling alive & a part of that is about sexual liberation too, which is why we wanted to make a music video from the perspective of a heterosexual female gaze,” frontwoman Ritzy Bryan explains. “It shows men in many forms, being free, being sexy, being watched, it’s beautiful and provocative and is some small attempt to re address the existing imbalance of perspective and nudity in music videos.”