9/15/2014
SBTRKT – “Look Away” (Feat. Caroline Polachek) Interactive Video
The masked producer SBTRKT is about to release Wonder Where We Land, a new album of diffuse, jazz-damaged dance-pop, made with a lineup of all-star collaborators. We’ve already posted “Temporary View” with Sampha, “New Dorp. New York” with Ezra Koenig, “Higher” with Raury, and “Voices In My Head” with A$AP Ferg and Warpaint. For the album’s first video, though, SBTRKT has opted not to use any of those songs, and he’s built a strange interactive experience that really doesn’t play anything like a music video. For “Look Away,” a starry-eyed collaboration with Chairlift leader Caroline Polachek, SBTRKT has enlisted the design collective Resn to put together an animated video in which you use your computer’s camera to attempt to make eye contact with a mysterious, elusive CGI woman. The whole thing works best in Chrome, and you can try it out below.
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