IO Echo – “Ministry Of Love” Interactive Video

In making the video for “Ministry Of Love,” the title track of their debut album, the glamorous L.A. dream-rockers IO Echo reassembled the same team of programmers who helped put together Arcade Fire’s mind-boggling “We Used To Wait” interactive experience. The IO Echo video doesn’t have that same sense of reach and vision, and it doesn’t play with your memories the same way. Instead, it shows a series of visually distorted images of the band playing, and it lets you toy with them in some interesting ways. Even if it doesn’t rearrange your headspace (and even if it will seriously fuck up if you’re running too many other programs), the video is still a pretty neat indication of the things technology can do for music videos. Check it out at Noisey.