OK Go - “Upside Down & Inside Out” (Official Video)

When a music video begins with the disclaimer “What you are about to see is real,” you know you’re in for a wild ride. Power-poppers/OG YouTube stars OK Go have been crafting viral videos for over a decade now, seemingly determined to somehow top themselves every time, and their latest effort is no disappointment. Shot in a plane repeatedly nose-diving towards the ground in Russia, the new video for “Upside Down & Inside Out” takes the song’s “gravity’s just a habit that you’re really sure you can’t break” line as a direct challenge, with the band members and two flight attendants (who happen to be trained aerial acrobats) gleefully somersaulting around in zero gravity. It’s not necessarily as intricately choreographed as one-take wonders like “I Won’t Let You Down” or “The Writing’s On The Wall,” but come on, zero fucking gravity! Frontman Damian Kulash, Jr. and his sister Trish Sie direct.