The genre-dissolving pop singer Mapei’s album Hey Hey is
coming this fall, and today she’s shared a lyric video for the single
“Change.” The song itself is a rush, using rhythmic bombast and exultant
synth glimmers to turn vague platitudes about life, love and personal
agency into inspiring universal calls to arms. For the video, directors
Phillipe Grenade and Jarret Egan of Fortune Films took a page from Bob
Dylan’s iconic “Subterranean Homesick Blues” video, filming residents of
New York City’s five boroughs holding pieces of cardboard with the
lyrics to “Change” scrawled across them.
7/08/2014
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