As part of a recent promotional push, HP Computers hired the Chicago rap youngster Vic Mensa and visionary producer Clams Casino to head into the studio
together and make a song. They had two days to make a song and a video
and to decorate the studio, and they streamed the entire process on
YouTube, taking notes from YouTube commenters, who are known to be
endless spouts of wisdom. The end result is “Egyptian Cotton.” The video
looks like money being piled on your computer screen, and the song
sounds pretty good, with Mensa nonchalantly riding a quasi-Middle
Eastern Clams beat. But really, all you needed to know was “Clams beat,”
right?
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