A$AP Rocky – “Fashion Killa” (Feat. Rihanna) (Official Video)

“Fashion Killa” is a fundamentally silly song; it’s the Long.Live.A$AP track where A$AP Rocky spends the entire song rattling off the names of fashion brands. But with that gasping Friendzone beat, it’s also a sumptuously pretty piece of work. And now it also has a music video that’s both deeply silly and sumptuously pretty. It’s all slick soft-focus fashion-ad imagery of Rocky and Rihanna, playing a happy couple who go around trying on clothes. That’s it. A$AP Ferg also shows up to rap a few bars of “Murda Something” on a street corner for no reason. Rocky co-directed the video with Virgil Alboh.