Friends - I'm His Girl

Directed by Samantha Urbani and Aurora Halal
Additional Creative Direction by Nikki Shapiro
Super 8 Camera DP by William Hereford and Rand Rosenberg

Commenter Brandoch Daha called this one both “intensely annoying” and “pretty good.” I’m pretty sure I like it a whole lot more than he does, but yeah, I get it. The whole video is unapologetically steeped in signifiers of retro downtown hipster cool, starting with that opening shot of a Neneh Cherry Raw Like Sushi cassette lying right next to a ghetto blaster. And yes, star and co-director Samantha Urbani does spend a good chunk of the video carrying the ghetto blaster around on her shoulder in an entirely unnatural manner. Like Kreayshawn’s much-discussed “Gucci Gucci,” the clip radiates a dangerous level of cool-kid self-satisfaction. But like that Kreayshawn video, it also has a blase energy that makes it a whole lot of fun — not in spite of its annoyingness, but because of it, if that makes any sense at all. It has the courage of its convictions.

Watch in Higher Quality here: http://vimeo.com/30617037