Before & After Ronaldo: Nike Soccer

Nike Soccer's latest ad campaign is both a homage to a retiring football legend and an entertaining history lesson on how the beautiful game has changed over the years. The cool new soccer spot splits it's evolving history into two distinct era's: Before Ronaldo and After Ronaldo. Created by ad agency F/Nazca Saatchi & Saatchi, ironically based out of Brazil's hated football rivals Argentina, the ad features cool clips and graphics demonstrating how Ronaldo's rapid-style play and technique have influenced the game and resonated with fans around the world.

Director: Jones e Tino