6/28/2010

F1 (HD)



A BAFTA-nominated title sequence for BBC Sport designed by myself whilst at Liquid TV.

The idea behind the sequence is fusion. The sequence begins with nothing, ends with everything Formula 1 fused into one car, one logo.

Created at Liquid TV. Designed by Michael Sutton-Long. Brand created by Tim Varlow. Art directed by Victor Martinez, Asra Alikhan, Dan Saunders, Tim Varlow and Michael Sutton-Long. Animation by Gabriel Edwards, Jörg Schulz-Gerchow, Andy Tusabe, Paul Liam Kerr and B Jones.

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