Prince Rama – “So Destroyed”

In Tom’s great Album Of The Week piece on Prince Rama’s Top 10 Hits Of The End Of The World, he says that this concept album allowed the sisterly group to “start investigating pop ideas, but … in an exploratory and unserious way” and that by “tying all those songs in with an explicitly apocalyptic theme, they’ve also freed themselves from the burden of writing straight-up pop music, instead indulging an end-times fervor that makes their music both more urgent and more diffuse.” The track “So Destroyed” is in many ways the perfect distillation of that line of thought, and for its video, Prince Rama turned to their fans to submit homemade videos for a “So Destroyed” Dance Contest. The results were edited by Nimai Larson that is exploratory, unserious, diffuse, and most importantly, perfectly silly, which is nice counterpoint to the self-seriousness that usually accompanies concept projects.