SOKO - First Love Never Die

French chanteuse SoKo, who last graced our pages with a touching video she co-directed (with Spike Jonze) for an affectingly charming song of hers, is here today with a touching video she co-directed (with actor Matthew Gray Gubler) for an affectingly charming song of hers. This is remarkable consistency. Everything about SoKo sings cinema, from her co-conspirators and their visual palette to the sentimental, husky rasp of her voice. And sure, she is already a hit on YouTube, but if you don’t know her, meet the ascendent queen of the Sundance set.