An advertisement for the Washington lottery. Jousting in its basic form is a martial contest between two knights using lances. The knights are usually mounted on horses. But not always...
Segways at dawn
Two knights solemnly strap on their armour in preparation for a joust in this spot for Washington's Lottery. As the contest begins, it's revealed they're in a muddy field on Segways with a group of friends watching
The campaign, straplined Play Together, Win Together, aims to position the Lottery as a social experience and encourages friends to play it together to make their dreams come true.
Credits: Cole & Weber United
4/11/2011
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