4/11/2011

Jousting on a ...

An advertisement for the Washington lottery. Jousting in its basic form is a martial contest between two knights using lances. The knights are usually mounted on horses. But not always...



Segways at dawn

Two knights solemnly strap on their armour in preparation for a joust in this spot for Washington's Lottery. As the contest begins, it's revealed they're in a muddy field on Segways with a group of friends watching

The campaign, straplined Play Together, Win Together, aims to position the Lottery as a social experience and encourages friends to play it together to make their dreams come true.

Credits: Cole & Weber United

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