Google Chrome Features

Google Chrome is a web browser that runs web pages and applications with lightning speed. Click on the notice board in the video to see our other films.

There's something incredibly whimsical about Google Chrome's artsy new ad that making me smile. Maybe it's just because the "Speed" section of the ad keeps making me think of those crazy contraptions in Tom and Jerry cartoons. [Thanks, Emery!]

Using the same camera perspective trick employed by weareom for their “Chop Cup” viral (or sidewalk artist Julian Beever or Salvador Dalí or countless others, I’m
sure), Google crafted a series of elaborate analogue vignettes to tout the features of its Chrome browser.

Some of the ideas work better than others, with the obvious crowd-pleaser being the Speed demo. The subtext for all the vignettes is a celebration of DIY ingenuity, of making something seemingly simple through the complex combination of unlikely components. In many cases, the machines are human-powered, with hand-turned cranks and puppeted objects supplying the “animation.”

Mostly, though, the message is one we don’t often hear among the nerdified banter of browser battles: Surfing the net should be fun. It should be unexpected, but not because your browser crashes or because you contract a nasty virus.