Nokia N900: “Focus group” (el viaje comienza aquí)

Channeling the same rebel spirit as the recent Verizon adverts for the Motorola Droid, this viral for the Nokia N900 injects the nucleus of a narrative into what could be a fun campaign.

The turn to grittier aesthetics makes sense. Attempts to unseat the incumbent iPhone using the same glossy look as Apple only confuses customers; the trick is to differentiate the brands somehow. Trouble is, Nokia and Motorola have struck the same chord at more or less the same time.

The recently posted Droid “Stealth” spot directed by Rupert Sanders aims at creating the same sense of epic mystery as the Nokia N900 campaign, albeit with a much slicker production value. It’s the J.J. Abrams school of advertising, with phones instead of “mystery boxes.”

Who will win? At this point, it’s hard to say: but it seems that they’ll still be fighting for second place.

“Focus group” was directed by Jack Masters and conceived by agency Jack Morton. The Mill’s Bif (Fabrice Le Nezet, Jules Janaud and Francois Roisin) helmed the post-production efforts.

The Nokia N900 - the journey starts here

The release of the N900 sees the culmination of months of testing, tweaking and hard work, all to ensure that you get the device you have been hoping for.

The project however, has only just begun...

It's all of you out there - the developers, the fans, the consumers - who are going to dictate where the device goes and what it is capable of. Get thinking, be inventive, use your imagination and push the N900 to its limits. The work you do will make this device better - better than even we thought it could be. And that's how it should be.

Whether you want to participate and develop for the Maemo platform, buy the product or just learn more we want you to be involved...

El lanzamiento del N900 representa la culminación de meses de pruebas, reajustes y trabajo duro, todo ello para garantizarte que obtienes el dispositivo que has estado esperando.

Sin embargo, el proyecto no ha hecho más que empezar...

Sois todos vosotros, desarrolladores, fans y consumidores, quienes vais a establecer adónde se dirige el dispositivo y de qué es capaz. Piensa, inventa, usa tu imaginación y lleva al N900 hasta su límite. Tu trabajo hará que este dispositivo sea mucho mejor, mejor incluso de lo que habíamos pensado. Y así es como debe ser.

Independientemente de si deseas participar y fomentar la plataforma Maemo, adquirir el producto o simplemente obtener más información, queremos que te involucres...

BUY: http://shop.nokia.com/n900
PARTICIPATE: http://www.maemo.org/
LEARN http://www.maemo.nokia.com/